About Us

SmartCity Home Loans

Established in 2016, SmartCity Finance Solutions was founded with a clear purpose — to help everyday Australians navigate the home loan journey with confidence and clarity. Over time, our reputation for reliable advice, tailored solutions, and genuine care has earned us the trust of hundreds of clients across Australia. In fact, much of our business comes from repeat customers and word-of-mouth referrals — a testament to the strong relationships we build.

What began as a specialist home loan brokerage has now grown into a comprehensive finance and insurance advisory firm. Today, we offer a wide range of solutions including business and commercial loans, SMSF lending, asset finance, and personalised insurance advice covering life, TPD, and income protection — all designed to support your long-term financial wellbeing. No matter where you’re located in Australia, our team is here to provide smart, personalised finance solutions that evolve with your needs. SmartCity is led by Prasanth Bhaskar, an experienced finance professional with a Diploma in Finance and Mortgage Broking and an MBA from the University of Technology Sydney (UTS). Having migrated to Australia over 25 years ago, Prasanth brings not only deep industry knowledge but also a personal understanding of the financial journey many of his clients face. With a strong focus on clear communication, ethical advice, and long-term client success, Prasanth founded SmartCity to offer more than just lending — he set out to create a finance service built on trust, professionalism, and genuine care. His leadership continues to shape SmartCity’s reputation for excellence and lasting relationships.

Vision

At SmartCity Home Loans, our vision is to be Australia’s most trusted finance partner — empowering individuals and businesses to achieve their goals through expert advice, innovative lending solutions, and a lifelong commitment to building strong, lasting relationships.

Mission

Our mission at SmartCity is to deliver smart, reliable finance solutions — from home loans to commercial lending — with a focus on trust, speed, and precision. We are dedicated to helping our clients build wealth, seize opportunities, and achieve their ambitions.

Core values

Trust

We act with honesty, transparency, and integrity — always putting our clients’ best interests first.

Expertise

We deliver expert advice and smart solutions backed by deep industry knowledge and a strong lender network.

Partnership

We see every client relationship as a long-term partnership — walking with you through every stage of your financial journey.

Simplicity

We simplify complex processes, making home loans, business lending, and asset finance easy and stress-free.

Innovation

We embrace smarter ways of working, using technology and creative solutions to deliver faster, better outcomes.

Commitment

We are committed to providing high-quality service, accurate loan submissions, and tailored financial solutions that meet real needs.

Growth

We believe in helping clients grow — from first homes to business expansions — and growing alongside them.

Get in Touch with Us

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Testimonials

What our clients say about us